Based on Art. 27 DSGVO, Media Care Solutions GmbH has appointed an EU data protection representative
For all questions regarding European data protection, please contact our EU data protection representative:
ADVOVOX Rechtsanwalts GmbH Sven Krüger
Telefon: +49 – (0) 30 – 22 48 75 28
Telefax: +49 – (0) 30 – 22 48 75 29
UID: DE 253207773
Right of access
In accordance with Art. 8 DSG / 15 GDPR, you have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have a right to access information about this personal data and to further information mentioned in Art. 8 DSG / 15 GDPR.
Right to rectification
In accordance with Art. 5 DSG / 16 GDPR, you have the right to request that we immediately rectify inaccurate personal data concerning you. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
Right to erasure
EU data subjects have the right to request that we immediately erase personal data concerning you. We are obliged to erase personal data immediately, provided that the corresponding requirements of Art. 17 GDPR are met. Please refer to Art. 17 GDPR for details. Swiss data subjects also have the right of requesting the erasure of data in cases provided for by law, for example, when personal data are no longer necessary or the consent for processing has been revoked.
Right to restriction of processing
In accordance with Art. 18 GDPR, under certain circumstances, EU data subjects have the right to request that we restrict the processing of your personal data.
Right to data portability
In accordance with Art. 20 GDPR, EU data subjects have the right to receive the personal data that they have provided us in a structured, common and machine-readable format, and have the right to have us transfer this data to another controller without hindrance, provided that the processing is based on a declaration of consent pursuant to Art. 6 para. 1 a) GDPR or Art. 9 para. 2 a) GDPR or is based on a contract pursuant to Art. 6 para. 1 b) GDPR and the processing is carried out by automated means.
Right of objection
In accordance with Art. 21 GDPR, EU data subjects have the right to object to the processing of personal data concerning them as based on Art. 6 para. 1 e) or f) GDPR. This also applies to profiling based on these provisions.
If we process your personal data for direct marketing purposes, you have the right at any time to object to the processing of your personal data for the purposes of such marketing. This also applies to profiling insofar as it is associated with such direct marketing.
If you wish to exercise one of your rights, please contact us as the controller at the contact information indicated above or use any of the other forms we offer to communicate with us. If you have any queries, please contact us.
Right to lodge a complaint with a supervisory authority
In accordance with Art. 77 GDPR, without prejudice to any other administrative or judicial remedy, EU data subjects have the right to lodge a complaint with the supervisory authority. This right exists in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
Swiss data subjects can avail themselves of the legal remedies of Art. 15/25/27/29 DSG.
Server log files
When you visit our website, the company we use to operate the website processes and stores technical information about the terminal device used by you (operating system, screen resolution and other non-personal features) and about the browser (version, language settings), in particular the public IP address of the computer you use to visit our website, including the date and time of access. The IP address is a unique numeric address under which your terminal device sends/retrieves data to/from the Internet. Unless you share data that allows us to identify you while using our website, our service provider or we are generally unable to know to whom an IP address belongs. Furthermore, a user may be identified if legal action is taken against them (e.g. in the case of attacks on website) and we become aware of their identity during the investigation. As a rule, you need not worry about us being able to assign your IP address to you.
Our service provider uses the processed data in a non-personally identifiable manner for statistical purposes so that we can trace what kind of terminal devices, with which settings, are used to access our website, and then optimize them accordingly. These statistics do not contain any personally identifiable data. The basis for compiling the statistics is our interest in improving and operating our business economically (legal basis GDPR Art. 6 para. 1 f).
The IP address is further used so that you can technically access and use our website, and to detect and ward off attacks against our service provider or our website. Unfortunately, attacks designed to harm website operators or their users (e.g. to prevent access, spy on data, distribute malware [e.g. viruses], or for other unlawful purposes) are repeatedly carried out. Such attacks would impair the proper functioning of the data center of the company we have commissioned, the use of our website or its features, and the security of visitors to our website. The IP address and the time of access are processed to ward off such attacks. By means of this processing, we – by way of our service provider – pursue the legitimate interest of ensuring the functionality of our website and preventing unlawful attacks against us and our website visitors. The legal basis for processing is our interest in improving and operating our business economically (legal basis GDPR Art. 6 para. 1 f).
The stored IP data is deleted (by means of anonymization) as soon as it is no longer required for the detection of or defence against an attack.
A cookie is a small text file that your browser stores on your computer when you access our website. If you re-visit our website later, we can read these cookies again. Cookies are stored for different periods of time. You may at any time configure which cookies your browser shall accept. This may, however, cause our website to no longer function properly. Furthermore, you can delete cookies yourself at any time. If you do not delete them, we can specify for how long a cookie is to be stored on your computer. Distinction is made here between so-called session cookies and persistent cookies. Session cookies are deleted by your browser when you leave our website or close the browser. Persistent cookies are stored for the period that we specify during the storage.
- Technically necessary cookies that are required for the use of the functions of our website (e.g. to identify that you have logged in). Certain functions cannot be provided without these cookies.
- Functional cookies that are used to technically perform certain functions that you want to use.
- Analysis cookies that serve to analyze your user behavior.
- Third-party cookies. Third-party cookies are stored by third parties whose functions we integrate on our website to enable certain functions. They can also be used to analyze user behavior.
Most of the browsers used by our users allow us to configure which cookies are to be stored and make it possible to delete (certain) cookies. If you restrict the storage of cookies to certain websites or do not allow cookies from third-party websites, it may no longer be possible to make use of the full functionality of our website. Information on how to customize cookie settings for the most common browsers is available here:
- Google Chrome (https://support.google.com/chrome/answer/95647?hl=en)
- Internet Explorer (https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)
- Firefox (https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences)
- Safari (https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac)
If you send us a message via one of the contact options offered, we will use the data you have communicated to us to process your request. The basis for this is our legitimate interest in responding to your request (legal basis GDPR Art. 6 para. 1 f). If your request serves to conclude a contract with us, the fulfilment of this contract is another basis for the processing (legal basis GDPR Art. 6 para. 1 b). The data will be deleted after the completion of your request. If we are required by law to store the data for a longer period, the deletion will take place after the appropriate period expires.
If you use the comment function on our site, the following personal data will be stored: comment, time of comment creation, e-mail address and username (except for anonymous posting), IP address.
The data processing is based on our legitimate interest to provide a comments function, the analysis, improvement and economic operation of our business operations and our Internet offerings as well as to combat infringing comments (Art. 6 para. 1 f) GDPR / a predominant private interest according to Art. 13 para. 1 DSG).
Comments and related data (e.g. IP address) are deleted once the commented content has been completely deleted.
Disclosure of data to third parties
In principle, we do not disclose the personal data communicated to us to third parties (i.e. especially not for advertising purposes).
However, we cooperate with third parties for the operation of these websites or for the provision of products/services. Third parties may however receive knowledge of personal data in this process. We carefully select our service providers – in particular regarding data protection and data security – and take all data protection measures necessary for permissible data processing.
Data processing outside the EU
In principle, we process data in Switzerland (data transfer at the conclusion of the contract, server log files, contact form, registration, cookies). For Switzerland, the EU has set an appropriate level of data protection by Decision 2000/518 / EC.
Google Analytics analysis tool
Google Analytics allows us to compile usage statistics for our website, as well as demographic data on visitors and their user behaviour, in non-personally identifiable form. Statistics are also compiled to help us better understand how visitors find our site, so that we can improve our search engine optimisation and advertising efforts. This processing enables us to pursue the legitimate interest to be able to improve our website as well as our advertising measures (legal basis GDPR: Art. 6 para. 1 f).
You can find information on how to opt out of using Google Analytics at: https://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data from this website in the future (the opt-out only works on this browser and only for this domain). An opt-out cookie shall then be stored on your device. If you delete your cookies in this browser, you must click on this link again.
Google is a member of the PrivacyShield Agreement and has entered into an order processing contract with us for Google Analytics. Pseudonymous data will be deleted after 14 months.
This website uses Google AdSense, a service for the integration of Google Inc. advertisements. “(“Google”). Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.
The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be disclosed by Google to Google’s contract partners. However, Google will not merge your IP address with any other data held by you.
AdSense cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.
Google Adwords / Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Within the framework of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and do not serve the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, AdWords customer do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under User Settings. They will then not be included in the conversion tracking statistics.
Conversion cookies” are stored on the basis of a legitimate interest in analysing user behaviour in order to optimise both the website and its advertising (legal basis GDPR Art. 6 para. 1 f).
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Google Remarketing / Double Click
Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords, Google Publisher Tag, and Google DoubleClick. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
In addition to Google Analytics (see above), the Analytics advertising function DoubleClick is activated on this website, which uses temporary cookies to allow access to further data beyond the standard implementation of Google Analytics. For this purpose, our website also uses third-party cookies from Google in addition to Google Analytics cookies. DoubleClick is used to present advertisements from us and from third parties that are relevant for you. A pseudonymous identification number (ID) is assigned to your browser to check which ads were displayed in your browser and which ads were viewed. The use of DoubleClick cookies allows us to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transferred by Google to a server in the USA for evaluation and is stored there.
For these purposes, when you visit our and other websites on which the Google Advertising Network is active, Google executes directly a Google code and incorporates (re)marketing tags (invisible graphics or code, also known as “web beacons”) into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which websites the user visits, what content he is interested in and what offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visit times and other information on the use of the online service.
The IP address of the user is also recorded. However, the address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. Google may also link the above information to such information from other sources. If the user subsequently visits other websites, ads tailored to the user’s profile may be displayed according to the user’s presumed interests.
User data is processed pseudonymously within the Google advertising network. This means, for example, that Google does not store and process the user’s name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on the servers of Google in the United States.
Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
Adform Conversion Pixel
The processing of users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information on the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. Upon these purposes founds our legitimate interest in the processing of data in accordance with Art. 6 para. 1 lit. f GDPR.
The data will be deleted as soon as they are no longer needed for our evaluation purposes.
The legal basis for the processing of users’ personal data is Art. 6 para. 1 lit. f GDPR.
Google Web Fonts
We use Google Web Fonts to display our website. It is a collection of fonts from Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA, which can be used especially for websites. When your browser accesses the font used by our website, the public IP address of the computer you are using is transmitted to Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA. The IP address is a unique numeric address at which this computer sends or retrieves data from the Internet. When you visit our website, your browser loads the fonts needed to view it correctly and displays them as we intended. If your browser does not support web fonts, a standard font of your computer will be used to display our website. For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq. The general data protection declaration of Google, which is available at https://www.google.com/policies/privacy/, applies here. Our legitimate interest in using Google web fonts is to ensure a uniform appearance of the website and thus its functionality on all terminal devices (legal basis GDPR: Art. 6 para. 1 f).
We have included YouTube videos on our website. YouTube is a service of YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
YouTube videos are embedded in our portal exclusively on the basis of YouTube’s “Extended Privacy Mode”. According to YouTube, they only store information about visitors to a website when they click on the video and play it. You can find further information on this at https://support.google.com/youtube/answer/171780?hl=en in the section “Activate extended data protection mode”.
The playback of videos involves considerable amounts of data, especially when different visitors to the website are watching videos at the same time. Furthermore, the playback of videos is accelerated and thus their playback quality is improved if the videos are played from a server that is as close as possible to the visitor of the website. Due to the considerable technical effort involved, we cannot guarantee this ourselves. We have therefore integrated the videos via Youtube. The legal basis for this is Art. 6 para. 1 f) GDPR.